Why Every Company Needs To Be More Like IBM And Less Like Apple
While Apple has been wildly successful, IBM’s Social Business is much more attainable and sustainable than what Fortune’s Adam Lashinsky describes as Apple’s genius led, culture of fear. For the genius is always, as Benjamin Disraeli and later Peter Drucker predicted, succeeded by a “lieutenant of Marines” who understands the business but nothing else. So the company is only left with an innovation vacuum.
In IBM’s social business culture, the genius lies in the 400,000 employees who are free to create...Read more
Of course, Apple is mostly a consumer organization, and consumers want things that "just work". IBM's mission is quite a bit different, providing custom solutions to organizations across the planet. Still, interesting thinking. Check the ROI chart.
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