Wednesday, July 25, 2012

'Loadouts' in Digital

I just searched the word "loadout". What would you expect to find?

I'm working with someone in the oilfield services business. Things related to trucking companies, right? Maybe the military. Definitely a logistics thing. Loading. On-loading. Off-loading. Lift. Maybe even air-lift, sea-lift. Containerized transport? Shipping? Rail?

Nope. None of these things hit the first 2 1/2 pages of Google results.

Loadout probably means something to you that it doesn't at all to me. At least if you came here as a some-time gamer. Loadout is--at least on the web--the uniform, gear, weapons, etc. with which you equip your character in a game like Halo or Call of Duty.

And the change continues...

No comments: